Smartwool is an American agency based mostly in 1994, by New England ski instructors Peter and Patty Duke in Steamboat Springs, Colorado. In 2005 Smartwool was acquired by the Timberland Company, and in 2011, it grew to turn into a subsidiary of VF Corporation upon the VF Corporation’s acquisition of The Timberland Company.
Smartwool makes eponymous merchandise primarily from dealt with merino wool. The agency claims that it’s a proprietary remedy that makes its merchandise itch-free and proof in opposition to shrinking.
It could be claimed to have moisture-wicking effectivity and odor-reducing, anti-microbial properties; thus it’s marketed primarily as effectivity apparel. Reviews for the company’s merchandise are often found inside the context of equipment for mountaineering and totally different outdoor actions. Smartwool offers merchandise for women, males, and kids.
Who Owns Smartwool?
Smartwool is owned by VF Corporation (beforehand Vanity Fair Mills until 1969), an American world apparel and footwear agency based mostly in 1899, and headquartered in Denver, Colorado, United States.
The agency’s 13 producers are organized into three courses: Active, Outdoor, and Work. It controls 55% of the U.S. backpack market with the Timberland, JanSport, Eastpak, and North Face producers.